The societal shift towards instant gratification in our
media has completely altered the way we think about producing and digesting the
written word, with online blogs in particular being a major force in the
changing habits of both writers and readers.
When people say they want to read an epic blog post, they're
no longer talking about the length. As sad as it might sound to those with
dreams of grandeur, unless you are a especially talented wordsmith or
raconteur, the 2000 word wall of text you wrote for your digital marketing blog
is unlikely to engage many people.
People want quick fixes of pleasure to get them through the grueling
fifteen-minute bus commute to work, lists of easily digestible facts that go
well with a coffee, and bite-sized nuggets of information they can devour with
their fries on their lunch break.
If you're regularly producing content for your digital
marketing blog but finding the amount of either traffic or interaction is lower
than you'd hoped, it might be time to rethink what you thought you knew about
your desired audience.
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